Your Hero is Waiting
The Hero’s Journey
For a small business owner, your website is a modern-day necessity. But is it working for you or merely another tick box of “things I need to do”.
This series looks at how we can design our home page to be our greatest advocate. We’ll start from the top of our homepage and develop a bond with the viewer (the hero of this story), before guiding them towards our desired goal (establishing contact, purchasing a product or booking a service).
Throughout this series we’ll be using a real-world example : a painter hoping to establish a presence in a new town and the steps we would take to build their first website.
Part 1
The Hero At Your Door
The Hero At Your Door
In the first part of this series, we look at how we should treat visitors to our website so we can get their attention and move them towards a desired action.
Part 2
Engaging The Hero
Engaging The Hero
We now start to build our website. The above-the-fold section is the single most important element on the page. Make sure it works.
Part 3
Building Trust
Building Trust
We’ve spoken to our hero in terms they’ll understand but how can they trust us?
Part 4
To The Point
The journey continues…
Each week we’ll be adding more content to our hero’s journey until our homepage is complete and we’ve won over our visitor.